Head of Marketing (m/f/d)

The USU Group, an internationally active software company with more than 600 employees at 17 different locations, is the largest European provider of IT and knowledge management software. At Aspera, we support hundreds of enterprises worldwide in significantly reducing their licensing costs. 15 of the 30 DAX companies are among our customers. Our solutions, consulting, and services in Software Asset Management (SAM) include all of the most important vendors, including IBM, Microsoft, Oracle, SAP, and many more.
Ready to learn the language of SAM?
Independent thought is valued at Aspera. We want every idea to be expressed, because we are curious and always on the lookout for creative concepts. We share knowledge with our colleagues, our customers and our partners — and they share theirs with us. This encourages a productive and open culture where everyone is always welcome.
We are looking for an experienced Head of Marketing (m/f/d) to start now!

We have exciting tasks for you: 

  • Define marketing strategies to support the company’s overall strategies and sales objectives
  • Plan and manage the marketing budget
  • Manage and develop a team of talented marketing professionals and field marketing managers
  • Oversee marketing activities across the marketing mix
  • Provide guidance on brand and product marketing to ensure alignment across markets
  • Continue to develop and strengthen the company’s unique and compelling storytelling to build brand awareness, positive perception, reputation and esteem among target audiences
  • Plan and organize or support worldwide lead creation and nurturing campaigns, in collaboration with the US & French teams
  • Mastermind and execute innovative stakeholder communications strategies to educate and inform internally about activities and accomplishments
  • Set and monitor KPI's for marketing activities and measure the success of marketing projects and campaigns
  • Assess new market opportunities and create marketing strategies to develop new market segments, working closely with product management, sales, and partner management
  • Develop and expand customer evangelism
  • Select marketing agency partners and review their activities
  • Be a stakeholder of the international CRM to serve the marketing, sales and other departments within the company

Your Profile/ Qualifications:

  • Successful completion of a marketing-related education or university degree in business administration
  • At least 5 years professional experience in an international working environment, preferably in a management position with personell responsibility
  • Excellent knowledge of the overall marketing mix and communication skills
  • Fluent in German and English (written and spoken), French language skills are a clear plus
  • Confident handling of MS Office programs
  • Interest in technical topics
  • Hands-on mentality and good team skills
  • Experience abroad is a plus

Our benefits:

  • An open-ended employment contract
  • Work from home and in the office
  • Work in an international team
  • Ability to take on responsibility and make an impact

Did we spark your interest?

Then please apply online via our career portal: : www.karriere.usu.de